The Hidden Persuaders by Vance Packard

The Hidden Persuaders

by Vance Packard

a Pelican Book

Penguin Books, 1965, paperback

Very Good Condition, a little edge and shelf wear, a little rubbing and bumping to edges and corners, previous owners’ inscription on title page, age toned pages (see photographs)

“Whether we like it or not, most American habits, tastes, and institutions are eventually imported into Britain: American pop-songs and hair styles – and American advertising techniques.  Thus, the frightening processes evolved and applied by American super-advertising-scientist are having an increasing effect upon the potential victims in Britain.
Whether you regard the activities of the mental-depth advertisers as terrifying, disquieting, highly amusing or just rather charming, you will find much to engage your conscious mind in this book.”